The National Forest is an area based in the heart of England, it is a regeneration success story, a green-print for a better way of life. The design guide for sustainable tourism accommodation is targeted at landowners, operators, investors and developers. It sets out a rationale for encouraging new and retrofitted tourist accommodation development that helps create a distinctive National Forest character and sense of place, and makes a case for investing in the National Forest as a sustainable tourism destination by showing how tourist accommodation can contribute to a zero carbon future. Outputs included both a printed piece and digital on screen view. My role was lead designer, working with Howard Swift and his team at Common Ground Communication.
![](https://cdn.myportfolio.com/7c3d8481424ca918ffcb67edff81b202/a088971d-4d20-4df8-9e04-817e07a6736f_rw_3840.jpg?h=19a66c514bda740c60aa0527d578823f)
![](https://cdn.myportfolio.com/7c3d8481424ca918ffcb67edff81b202/d2847080-d025-4ce6-98d7-d6b73942525a_rw_3840.jpg?h=13db2892874f33ad59085fdad716f2e8)
"I’ve worked with Becky for over four years, creating and developing national experience, destination and organisation brands. She brings a rare combination of planning, vision and attention to detail to every project; combining confident art direction with bold, engaging design across all channels. Just as importantly, she’s a positive delight to work with!"
– Howard Swift, Common Ground Communication
![](https://cdn.myportfolio.com/7c3d8481424ca918ffcb67edff81b202/eaad8fe0-bab2-486c-acd5-fd3141ca7bd7_rw_3840.jpg?h=ce1f04694749c60323bf5d60de165187)
![](https://cdn.myportfolio.com/7c3d8481424ca918ffcb67edff81b202/b176a212-0489-47d0-9002-fc6552b94fa1_rw_3840.jpg?h=0232c84a2140a554d28f78104b701558)
![](https://cdn.myportfolio.com/7c3d8481424ca918ffcb67edff81b202/db8110f3-2470-4b22-b060-aba507bb4274_rw_3840.jpg?h=d654aa57a0facd88673a1c12913f1fba)
![](https://cdn.myportfolio.com/7c3d8481424ca918ffcb67edff81b202/51b37bc0-fe83-4a9f-8e9a-e0c887d53912_rw_3840.jpg?h=8370aa3b542fe1e4fb8a8b0ebfdc3cd7)
![](https://cdn.myportfolio.com/7c3d8481424ca918ffcb67edff81b202/eccd74bd-4de3-4f5c-a603-9a459f67f9cf_rw_3840.jpg?h=ca4d468c5fbd8b66861ef41194e94c84)
![](https://cdn.myportfolio.com/7c3d8481424ca918ffcb67edff81b202/176996ca-6d43-452d-a810-fff34eb26e11_rw_3840.jpg?h=f0b7c8c71295f3b4cf36d09513929fcc)
![](https://cdn.myportfolio.com/7c3d8481424ca918ffcb67edff81b202/c28e7eea-478b-45f2-b375-e356667bff5d_rw_3840.jpg?h=e5ca375e1309d4ea34d150928b65e31a)
![](https://cdn.myportfolio.com/7c3d8481424ca918ffcb67edff81b202/5c8b45a7-45b0-45e2-a350-fb231086d350_rw_3840.jpg?h=ae8e1eafa3cd406e629d815040595022)
![](https://cdn.myportfolio.com/7c3d8481424ca918ffcb67edff81b202/fcf81f5f-b659-4790-9c40-41e2a76aca42_rw_3840.jpg?h=ace8346ed1f1ff80d6d984b8a1cf268f)
![](https://cdn.myportfolio.com/7c3d8481424ca918ffcb67edff81b202/3c352b04-90e2-4218-b243-da12bbac1866_rw_3840.jpg?h=fe4935b2c614ed80a2a9a5b3d50b6204)
![](https://cdn.myportfolio.com/7c3d8481424ca918ffcb67edff81b202/832dfdc8-9f6e-4246-855f-c0202834302b_rw_3840.jpg?h=fabaa3e13b1c06f3bc5cb620e3dd3ecc)