Billions of plastic microfibres enter our water, food and ecosystems every single day. The mission at Matter is to prevent these tiny pieces of plastic from entering our water systems at source.
I was taken on to launch their new brand to the public in early 2020. This involved communicating their mission, vision and values, as well as the problem, through both the website and social platforms. It was Matter's goal to engage a wide audience and onboard these individuals to sign up to their future communications.