My brief from the Cotswold based salon was to transform its perception as a ‘hippie salon’, to
instead reflect its progressive and sustainable core values, practices and bold future vision.
This called for a new name and continuity through its refreshed visuals and messaging. The brand needed to attract talented stylists, speak to and work for potential franchises, and importantly engage with current and future customers. 
I worked in collaboration with the wonderful writer, Josie Gillingham, to develop the brand tone of voice and implement this throughout both digital and printed comms. 
And like that, Medulla Hairdressing was born...

"Becky has been fantastic in understanding my business and visualising it into a new brand. She really took the time to fully understand me and my story. Her skill with type and visual language has elevated my business and without her I would not be able to achieve the success of my vision. Becky and I have established a great working relationship and I look forward to continuing to work with her, I view her as an additional and essential member of my team. I absolutely recommend Root Design."
— Harriet Cawkwell, Medulla Hairdressing Managing Director

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