There are currently 15 National Parks in the UK – each Park having a unique offering to tourists. The 'Discover UK National Parks Guide' showcased these characteristics and offerings, whilst giving a detailed breakdown of practical information.
My task was to visually encapsulate each park (using one hero image, which was very tricky!) and displaying all practical information in digestible chunks. I undertook this project whilst working as the lead designer at The Way Design.
"I’ve worked with Becky for over four years, creating and developing national experience, destination and organisation brands. She brings a rare combination of planning, vision and attention to detail to every project; combining confident art direction with bold, engaging design across all channels. Just as importantly, she’s a positive delight to work with!"
– Howard Swift, The Way Design