My task for the WWF-UK was to create a national awareness campaign brand to ensure that habitats and nature are not overlooked after the UK leaves the EU. This had to have compelling core creative, but work within and promote the existing WWF brand.
A clear preferred creative route emerged from the concepts: Nature Needs You. From this, I developed and proposed a full asset suite and campaign brand guidelines. This project was undertaken whilst working at the Lead Designer at The Way Design.