Working as the lead designer alongside a writer and creative director, our task was to create an experience brand to attract more overseas visitors to England's National Parks. The English National Park Experience Collection was developed and its engaging “England’s Extraordinary Outdoors” campaign was born. I undertook this project whilst working as the lead designer at The Way Design.
"I’ve worked with Becky for over four years, creating and developing national experience, destination and organisation brands. She brings a rare combination of planning, vision and attention to detail to every project; combining confident art direction with bold, engaging design across all channels. Just as importantly, she’s a positive delight to work with!"
– Howard Swift, The Way Design

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